We use sophisticated 3d modelling tools (all our staff can model in 3d CAD) which allows us to present graphically strong designs, moving away from more traditional methods of architectural drawings. This allows us to engage well with stakeholders who may not be able to understand plans and sections normally produced by architects, as well as get early buy-in to our ideas, allowing us to proceed with much more confidence reducing the risk of later design changes. During design development we are able to produce 3d production information enabling the move into Building Integrated Modelling (BIM). Generative component modelling (GC) to drive parametric design and standardisation lof construction components is a direction we are driving to create dynamic yet rational solutions. Too often architects only produce 3d images at the end of the design process by which time, we feel, is too late to influence the design. Our way of working uses 3d modelling (both CAD and physical models) to help us design better buildings.